- A new website and a new collection with Alexandra Felstead -

Pre-order one of the first four pieces from Alexandra Felstead’s new collection before 31st March 2019 and receive 10% off your order and a card signed by ‘Binky’ herself giving you a further 10% off all items purchased until 1st June 2019.  Enter code AFLAUNCH at checkout.  Please see T&Cs*

*In order to receive an engraved item by Mother’s Day you must place your order by Friday 22nd March.  For all other items the deadline for ordering is Wednesday 27th March.  Items for Mother’s Day will be sent out, next day delivery, on Thursday 28th March.  While stocks last!

Made in Chelsea’s Binky Felstead and revered London jewellers Philippa Herbert have teamed up to create a fabulous jewellery collection inspired by family and childhood memories, and it finally launches this Mothers’ Day.

The collection, which runs under Binky’s birth name of Alexandra, came about after she stumbled across the jewellers via a gift from her daughter’s godfather. Binky, who is a social media phenom, famously fell pregnant with her daughter India while still filming the hit Channel 4 show, Made in Chelsea. After giving birth, India’s godfather commissioned Philippa Herbert (who also produce beautiful casting of babies’ hands and feet), to create a gold charm complete with an engraving of India’s fingerprints.

The intimate collection is a unique collaboration for both Binky and Sally and Philippa of Philippa Herbert and will be available exclusively through the jeweller’s website from Mothers’ Day (orders can be placed two weeks before this, however). From gold and silver lockets to birthstone bracelets and necklaces, gold mother and baby charms to engraved jewellery, constellation charms to cocktail rings of every colour, the most intimate piece of the collection is arguably the gold locket. It is inspired by a similar piece given to Binky by her mother when she went to school as a reminder of her parents. She didn’t like school and the locket held a photo of her parents inside it, to bring her comfort when she was homesick.

As with all Philippa Herbert jewellery, the collection with Binky is made of the highest quality gold and silver and it is all solid – nothing is plated – so it is made to last and, of course, passed on from generation to generation. It is jewellery made with meaning and given with love; the designs produced in collaboration with Binky are some of the most personal to date.

“We are so excited to have teamed up with Binky. Her eye for detail, her immaculate taste in both design and setting and the fun colour palette of the range all make for a spectacular collection. We are so proud to have collaborated with her and, honestly, love it all so much we wouldn’t know which pieces to choose ourselves.” Sally and Philippa